Hauler but Better – Sohee Lim

Hauler but Better
: No Frills

Year 2022

Technology Environics Analytics

Categories Marketing Strategy
Market Research

Project Goal

The objective is to identify a prospective customer demographic for No Frills in the Greater Toronto Area (GTA) and formulate a digital marketing strategy tailored to this target group. This research initiative was undertaken collaboratively as a group project for Centennial's Market Analysis project.

Process

We conducted literature research and used Environics Analytics data within the city of Toronto area to gain insights into demographics and sociographics.

Solution

We proposed a redesign of the PC Express app, termed the "Hauler but Better" campaign, to enhance the convenience and efficiency of the shopping experience. Further details of the comprehensive plan can be found in the attached PDF document.